Berpikir untuk membawa bisnis Anda ke luar negeri? Ini tidak sesederhana memperluas ke pasar baru di negara asal perusahaan Anda. Dan bahkan perusahaan-perusahaan besar dan nama-nama rumah tangga besar mungkin meleset ketika membentang melintasi benua dan lautan. Menjadi global membawa risiko dan tantangan unik, mulai dari kesalahan terjemahan hingga...
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